Consumers shop for many reasons, but they often shop for one purpose that has little to do with the products they are looking to buy: it makes them feel good. In fact, almost all of American adults (96%) and teenagers (95%) participate in some form of “retail therapy,” according to many recent surveys.
Engagement in retail therapy is often driven by factors such as boredom and seasonal changes. As many as 66% of adults and 75% of teens indicate that shopping is a great cure for boredom, while 45% of adults revealed that the seasonal changes are the biggest motivator to go shopping.
What do you get out of shopping? Is shopping a form of therapy? Do you feel happy in the moment, but later feel the "luster" has lost it's shine?
I'd love to hear what your thoughts are. Please comment below.
Have a wonderful week.
Until next time.